Egypt's Tactful AI Secures Pre-Series A Extension from Former e& Chief

Egyptian customer experience technology company Tactful AI has secured an undisclosed investment from Hatem Dowidar, the former group chief executive officer of UAE-based telecommunications operator e&, according to Disrupt Africa. The capital represents an extension of the startup's pre-Series A round, following an initial one million dollar tranche raised in February 2026 that was co-led by Foras AI and M Empire.

Founded by Mohamed Elmasry, Mohammad Hassan and Sherif Khairallah, the company runs a unified customer experience platform that lets businesses manage and engage customers across various touch points from a single dashboard. According to the company, its next-generation technology aims to let enterprises build, modify and evolve end-to-end customer experience workflows in-house, cutting development cycles from months to hours while keeping human sign-off at every step.

The startup was previously acquired by European communications firm Dstny in 2022 before the founders completed a management buyout in July 2025. Since January 2025, the company reported an 11.7-fold increase in annual recurring revenue and a 32-fold rise in monthly customer conversations. According to Disrupt Africa, enterprise clients using the platform include Elaraby Group, Lucky One, and Erada Finance. Tactful AI plans to use the new backing to prepare for a Series A funding round in 2027.

What it means

For emerging markets, enterprise adoption of agentic AI depends heavily on local language nuances, channel preferences like WhatsApp, and strict operational safeguards. Backing from veteran regional telecoms leadership signals growing confidence that home-grown platforms can deliver compliant automation tailored to domestic operating environments.